As you gear up for 2025, it's the perfect time to look back at 2024 and gather some valuable insights. This data will be your roadmap to understanding what worked well and where there’s room for improvement. Let's explore what data you need and how to easily find it in Shopify.
Essential Data to Gather
To get a clear picture of your business, focus on these key data points:
Sales Data: Check out total sales, monthly trends, and top-selling products. This will help you see what drove your revenue last year.
Customer Information: Gather details like demographics, purchase history, and customer feedback. This gives you insights into who your customers are and what they love.
Traffic Sources: Find out where your website visitors are coming from—be it social media, search engines, or direct visits.
How to Find Data in Shopify
Shopify makes it easy to access the data you need. Here’s how:
Sales Reports: Go to the "Analytics" tab in Shopify, then click on "Reports." You can view detailed sales reports, including sales over time and by product.
Customer Reports: Under the "Customers" section, you can find reports on customer demographics and purchasing behavior.
Traffic Reports: In the "Analytics" section, check out the "Dashboard" to see where your traffic is coming from, helping you understand which channels are working best.
Gathering the right data from 2024 is a crucial first step in planning for 2025. By focusing on sales, customer information, and traffic sources, you'll gain valuable insights that will guide your next steps. In our upcoming posts, we'll dive into how to analyze this data and set SMART goals for the year ahead.
Start gathering your data today and keep an eye out for our next post on analyzing your insights with simple tools. Meanwhile, grab our free KPI Calculator to help you get started on measuring your key performance indicators.
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