How to Develop a Brand Voice That Aligns with Your Audience
- Jasmine Mitchell
- Mar 20
- 2 min read
Your brand voice is your personality in words—it’s how you communicate and connect with your customers. At Ecomspaces, we guide founders in building a brand voice that feels authentic, relatable, and uniquely theirs. Here’s how to create a voice that resonates with your audience and stands out in your niche.
1. Identify Your Brand’s Personality
Think of your brand as a person. What traits would they have? Choose three key adjectives that define your voice:
Energetic, playful, and vibrant?
Professional, insightful, and authoritative?
Minimalist, modern, and sleek?
Example: Cadence, a modular travel container brand, embodies a voice that is "calm, intentional, and sophisticated." Their messaging emphasizes mindfulness and sustainability while making travel organization effortless.
2. Align with Your Ideal Audience
Your ideal audience should feel like you’re speaking directly to them. To connect effectively:
Match their language and style: Use terms they understand and respond to.
Speak to their values and passions: Align with what they care about.
Maintain consistency: Keep your voice the same across platforms.
In Action: Flaus, a DTC electric flosser brand, speaks to eco-conscious consumers who want sustainability without sacrificing convenience. Their casual yet informative voice makes oral care feel approachable and fun.
3. Be Consistent Across Every Channel
Every touchpoint—from social media to customer service—should reflect your voice:
Social Media: Informal, engaging, and on-trend.
Emails: Warm, friendly, and direct.
Website Copy: Clear, concise, and on-brand.
Example: Omsom, an Asian pantry staples brand, keeps its brand voice bold and unapologetic across all channels. Their social media, emails, and packaging all exude energy, culture, and authenticity.
4. Use Storytelling to Create Emotional Connections
Stories evoke feelings and help your audience connect with your brand on a deeper level:
Share customer testimonials or success stories.
Show behind-the-scenes moments.
Highlight your brand’s journey and purpose.
Example: Caraway, a non-toxic cookware brand, uses storytelling to highlight the dangers of traditional cookware and the benefits of switching to their clean, beautifully designed products. Customer testimonials and behind-the-scenes manufacturing videos reinforce their commitment to safety and aesthetics.
5. Create a Brand Voice Guide
Document your voice to ensure your team stays on the same page:
Tone Guidelines: (e.g., Inspirational but not preachy.)
Language Preferences: (e.g., Always use inclusive language.)
Sample Phrases: Provide examples of on-brand headlines or captions.
🚀 Get Started Now: Download our Ecomspaces Brand Strategy Checklist to help you define your brand voice and apply it consistently across every touchpoint.
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