At ecomspaces, we believe there’s a difference between your target audience and your ideal target audience. While your target audience may fit the demographics and psychographics, your ideal target audience goes beyond that—they’re the customers you love to work with. These are the people who purchase without waiting for a sale, rave about your brand on social media, leave glowing reviews, and come back for more.
1. Who Is Your Ideal Customer (Beyond Demographics)?
Sure, demographics matter, but your ideal customer is more than just their age or location. They’re the ones who truly connect with your brand.
Do they buy without needing discounts?
Are they loyal, repeat customers?
Do they promote your brand to others?
Example:
Starface
Starface, a skincare brand known for its star-shaped pimple patches, features user-generated content showcasing real customer transformations and testimonials, fostering a vibrant community.
🚀 Ready to attract your dream customers? Download our Ecomspaces Brand Strategy Checklist for tips on identifying and marketing to your ideal target audience.
2. What Motivates Them to Keep Buying? (Psychographics)
Get into their mindset to understand why they choose you:
What values do they share with your brand (e.g., sustainability, inclusivity)?
What lifestyle habits make them perfect customers (e.g., busy moms, fitness enthusiasts)?
Are they engaged with your brand on social media without prompting?
Gymshark
Gymshark, a fitness apparel brand, spotlights customers who post workout videos in their gear, reinforcing brand loyalty and community engagement.
3. What Problems Do They Trust You to Solve?
Your ideal audience not only has pain points—they believe you have the solution:
What solutions have they found with your products?
How do they talk about your brand to others?
The Ordinary
The Ordinary, a skincare brand, highlights real customer stories about how their products effectively address specific skin concerns, building trust and credibility.
4. What Makes Them Repeat Buyers? (Buying Habits)
Do they purchase without waiting for sales?
Are they part of your loyalty program or email list?
Do they buy gifts from your store for their loved ones?
Mejuri
Mejuri, a jewelry brand, features customer stories about purchasing pieces for special occasions year after year, showcasing loyalty and the brand's role in their lives.
5. How Do They Engage with Your Brand? (Communication Style)
Do they share your posts or tag you on social media?
Are they excited about your email newsletters?
Do they leave detailed reviews without being asked?
Glossier
Glossier actively encourages customers to share their posts and tag the brand on social media. They have built a strong community by featuring real customers in their marketing campaigns, reposting user-generated content, and fostering a sense of inclusivity and authenticity, which keeps their audience highly engaged.
Putting It All Together
When you understand your ideal target audience, your marketing becomes more effective and more enjoyable. Create an avatar that includes not only their demographics and habits but also what makes them your favorite customers.
Download our Ecomspaces Brand Strategy Checklist for tips on identifying and marketing to your ideal target audience.