How to Hire a Marketing Agency

Ready to elevate your brand’s marketing game from day one? This virtual event, led by Sven Mueller-Lennox of SML Consulting,  is designed for e-commerce business owners looking to onboard a marketing agency and set their brand up for success. Sven will walk you through the key elements needed to ensure a strong start with your Marketing Agency, from defining your mission and vision to crafting an effective go-to-market (GTM) strategy.

You'll gain insights into how to align your business goals with your marketing efforts and learn the essential components of creating a solid marketing brief. Whether you're bringing on your first marketer or expanding your team, this event will provide the framework you need to ensure your brand is primed for success.

Event Highlights:

• Framework to Success – Introduction
• Defining Mission & Vision
• Aligning Business Goals
• Building a GTM Strategy (Consumer, Marketing, Product, Distribution)
• Crafting an Effective Marketing Brief
• Interactive Discussion & Q&A

Join us to learn how to lay the foundation for a successful marketing team and strategy, and ensure your brand is positioned to thrive from the very start.

About the Host:

Sven is a dynamic leader and dedicated professional with over a decade of experience in both multi-billion and multi-million dollar companies, including notable brands such as adidas and CYBEX. Currently serving as the Director of Lifestyle North America at Adidas and the founder of SML Consultancy since early 2024, Sven brings a wealth of expertise to the table.

Born in Germany but a Californian at heart, Sven has embraced the sunny lifestyle of Los Angeles since he moved last year, while balancing a thriving career with life as a devoted father of (soon) two girls. As a true sports enthusiast, Sven infuses passion and energy into all endeavors, guided by values of commitment, progress over perfection, and a genuine dedication to helping others — always with a good laugh.