Growing Sales with Community: The New E-Commerce Marketing Playbook

As acquisition costs rise and consumers grow more sophisticated with digital marketing, there is no better time than now for brands to invest in community marketing. McKinsey & Company predicts that the key to successful 2020s marketing efforts is through building genuine connections within communities and allowing consumers to express their membership through your brand.

Join our webinar with Masibu Manima, founder of Translate Culture—a Black British-owned digital marketing agency. Masibu started by creating a WhatsApp group in 2018 to support e-commerce businesses and has since helped brands generate over $80M in revenue through data-driven, culturally informed storytelling.

In this session, you’ll discover how to authentically build and leverage a community as a central part of your revenue growth strategy. 

About The Host

Masibu Manima is the founder of Translate Culture, a digital marketing agency that partners with some of the fastest-growing brands in Britain and the U.S. In 2020, Masibu spearheaded the digital marketing for Jackie Aina's FORVR Mood candle brand. Based in the UK, he has developed a strong expertise in marketing to multicultural communities worldwide. By leveraging his deep knowledge of data, culture, and storytelling, he scaled Ava Estell skincare from $2M to $10M in 2022 and achieved similar results for Plantmade, which was named one of the top 100 fastest-growing companies in the UK by The Sunday Times. As a key partner for Meta and TikTok in the UK, Masibu helps underrepresented founders stay ahead of platform changes and opportunities.